Explore how reality TV exploits the proletariat Essays

Explore how reality TV exploits the proletariat Essays Explore how reality TV exploits the proletariat Essay Explore how reality TV exploits the proletariat Essay The proletariat audience is exploited by reality television through the way in which the shows influence the audience. The exploitation mainly comes from the name of the genre. Referring to the genre as ‘reality’ gives the audience a false sense of truth towards the programme. The idea of the show being a reality causes the audience to believe that it is real life that they are watching when a lot of the time; it is not a true representation of real life at all. Criticisms of reality TV also suggest that the genre is in place to exploit and humiliate the participants. It is a way in which the television industry is able to make celebrities out of people who really have no talent at all. Through these ‘reality’ programmes, the production companies are able to glamourise the vulgarity that they convey to the audience. Film maker and theorist, Gary Oldman is amongst critics of the reality genre who describes the genre as â€Å"the museum of social decay.† This links to the idea of the proletariat being exposed to the false reality that is the Reality TV genre. The social decay is the idea that the audience is being brainwashed by the false reality that they see. It causes them to believe that what they are consuming is in fact reality rather than glamourised events which exploit those partaking in the programme. Geordie Shore is a prime example of the exploitation of the proletariat through the consumption of reality TV. Although the show is actually ‘structured reality’ which would suggest that the events are put into a scripted situation but without scripted dialogue, it still conveys a false sense of reality for the viewer. The target audience for the show would also be 18 to 30 year olds, in demographic grading’s of C2 and below. This target audience are likely to be vulnerable to consuming the show as a real life reality show. Levi Strauss’ theory on binary oppositions would apply to Geordie Shore because of the binary opposites within the show. A key binary opposite is the men and women. Although all housemates are from Newcastle and all behave in equally vulgar ways, the way in which they are viewed for their behaviour are very different because of their gender. For example, the female housemates will often flash their naked bodies or on nights out they will wear a lot of makeup and very revealing outfits. The men will also flash nudity and dress up for nights out, but the judgement they get for doing so is very different than the way the women are judged. 5 years on since the first episode aired, the housemates are now reality TV stars and whilst they are all successful in their own ways, it seems as though the ordeals from the past still hang over the females whilst not so much over the men. On screen sex is very common in Geordie Shore and it is clear that the women are still answering for their actions years later, whilst the men seem to have been excused from their behaviour on the show. This causes the proletariat audience to have different exceptions and expectations dependent on gender. The way in which the men reacted on the show after the females partaking in one night stands is evidently different from the way in which the women reacted to the men’s actions. The women in the show seemed to just accept that the men going out and sleeping with numerous women was normal and a reality. Whereas the men would seem offended and degrade the women for doing the same. This causes the audience to oppress the female housemates much more for doing the exact same thing as the men. This exploits the proletariat as they consume the idea that men can do vulgar things and not be oppressed as the women are. This takes advantage of the way in which the audience subconsciously consume the views and beliefs that are being put on them by the show. Another way in which the proletariat is exploited by the show is through the way in which the housemates look. Their image creates an unrealistic reality for the viewers and it causes the viewers to become numb to the idea that this kind of look is normal and achievable. Both the men and women in the show create unrealistic expectations for the viewer. Journalist and theorist, Charlie Brooker, highlights the way in which the male reality stars look, stating â€Å"Theyve got sculpted physiques, sculpted hairdos, sculpted eyebrows, and as far as I can tell, no skin pores.† This statement helps to highlight the way in which pressure is put on the young proletariat because of the look of the individuals seen on these reality programmes. Obviously the partaking housemates have been made to look idealistic and attractive by the production organisation in order to be people that the audience will want to watch. However, this causes many issues in the young viewers and can cause them to be self-conscious and some may even take paths to attempt to achieve these unrealistic looks. The idea of some of the cast mates having ‘no skin pores’ conveys the way in which the show and its individuals are fake and not realistic appearances or lifestyles for the proletariat to aspire to. The exploitation of the proletariat audience through reality TV is the reality of the genre. With the way in which the proletariat is vulnerable to being exploited by the shows, there is no end to the way in which ‘reality’ TV can alter the beliefs and values of the viewer through their texts’ content. There is little to no limit of what can be broadcasted as long as it is deemed ‘reality’ which causes conflict and misunderstanding amongst an audience who knows no different than to believe what they are consuming.

Reaction about cinderella man Essays

Reaction about cinderella man Essays Reaction about cinderella man Paper Reaction about cinderella man Paper Since full performance requires, in part, regular and punctual class attendance, students are expected to attend all classes for which they are registered. Faculty will establish attendance policies for their courses and communicate those policies through course syllabi or outlines. Departmental office. Courtesy requires that students speak to the instructor and preferably present a signed and dated memo briefly stating the reasons for absence. Faculty members are responsible for keeping records of attendance of all students registered in each class. Students are responsible for completing any work they have issued. The faculty member is not required to do extra teaching to help students catch up. Holiday Observances: The III Department follows and observes all holidays and break periods identified by the University throughout the academic year and are considered excused absences. These dates can be found on the Ball State website calendar link. Other observances not identified by Ball State, such as those holidays and observances based on cultural customs, are not considered by the III department and the University as excused absences when students choose to remain absent room class at such times. Students must follow absence policies as they are described in the Course Absence Policy in this syllabus. Note: these policies may vary among courses. Academic Honesty and Plagiarism: Academic honesty is highly regarded. Academic honesty means that you are the original author of your academic work and progress. Shared, borrowed, and copied work requires appropriate proof through citation methods in order to be included in your own work. You will learn the culturally appropriate writing instructions in your III courses in order to avoid the penalties for academic dishonesty and plagiarism. Academic dishonesty: using unauthorized aids during tests and other assignments; submitting someone elses work as your own; includes plagiarism using anothers word or ideas without proper citation. Plagiarism: is not permitted in any class at Ball State University; using anothers word or ideas without proper citation; may result in No Credit; may result in being expelled from the university; may result in termination of III and Ball State enrollment. Behavior While Taking an Exam The following rules apply when taking any exam which includes the Final Exam

The Boy scouts of America Essay Example | Topics and Well Written Essays - 1250 words

The Boy scouts of America - Essay Example This study will seek to enlighten how BSA attains its objectives of character and citizenship development and answer questions on how it promotes citizenship. Insights will come from the BSA handbook that has written its guidelines for membership and other related information. The BSA Handbook of 1965 [2] has been reviewed to arrive at a relationship in the development of citizenship. I have found out in the handbook important basic things that shape the character of an individual to become a responsible citizen. The handbook details the character development of BSA members. It explains opportunities of being close to nature; becoming a leader and member of a group; knowing how to survive; and fortifying their oaths to be always prepared, and be able to serve. It is not all about having fun, but of instilling values and training to become responsive and being a good citizen at an early age. Instilling values and training should begin at an early age. This is also the age where boys from 11 to 17 years old are invited to join the boy scouts movement. Boy scouting movement has been designed to strengthen one’s character, physical fitness and good citizenship. The program includes outdoor activities, peer group leadership opportunities, exploration of hobby, career and special interests. a. What does the BSA concept means in the context of its use within BSA and citizenship; or what form of citizenship is being promoted to the broad construction of juridical and socio-political citizenship? Immigrants of all races are attracted to enter the USA. As such, inter-racial integration in the society emerged. Two classes of world citizen have come to the corridors of America, and are classified as the juridical and socio political citizen. A juridical citizen [3] is someone who has gained immigrant status and has lawfully entered the US. Socio-economic citizen applies to investors, business

Contract Law Essay Example | Topics and Well Written Essays - 2000 words - 2

Contract Law - Essay Example The industrial revolution was characterized by the rise of many businesses and enterprises to offer employment opportunities and consequently boost peoples’ living standards. With such an active population, it was expected that some people could make use of others’ resources and time by carrying out fraud business practices. This led to the formation of laws that sought to govern both the workers and the employers and protect them from any uncouth business practices that either could carry on the other. The law not only served the employees and employers but also observed that the business practices carried out by different business entities were legal . There are other scholars that claim that contract law came to rise as a sub-branch of civil law. History of contract law with relation to civil law is rather precise. This is from the fact that contract law is widespread from the fact that different contracts have different rules depending with the type of business acti vities to be carried out by the parties. This thus does not require a particular set law to govern it and makes it rather flexible and diverse. This is related to civil law in that civil law has core principles summed up and put into a referable structure and rules are made depending on the most appropriate system. This inspired present day contract law and thus the various developments witnessed .The Lex mercatoria is also said to have been a powerful force in the formation of contract law. The Lex mercatoria acted as a system through which merchants.... This is from the fact that contract law is widespread from the fact that different contracts have different rules depending with the type of business activities to be carried out by the parties. This thus does not require a particular set law to govern it and makes it rather flexible and diverse. This is related to civil law in that civil law has core principles summed up and put into a referable structure and rules are made depending on the most appropriate system. This inspired present day contract law and thus the various developments witnessed3. The Lex mercatoria is also said to have been a powerful force in the formation of contract law. The Lex mercatoria acted as a system through which merchants and other business people used in Europe in the medieval era to ensure that there was the upholding of healthy business practices4. As it evolved, it gained principles that leaned more towards the common law setting. This is when a set of business people and law makers convened and so ught to create a system that would support merchants of all types regardless of the types of business they carried out unlike the common law that had a particular set system. This led to the formation and rise of contract law. Shifting focus to Classical Law, it is important to understand that it is one of the oldest forms of law in existence. Classical law has its roots in Rome and thus has the synonym Roman law. The form of law receives credit as one of the oldest law systems from the fact that it comprises laws that were written in Stone tablets. Roman law has ensured that these laws are observed by the subjects it governs and amendments are rarely done on it. Classical law can relate to contract law in that the

Truth Essay Essay Example for Free

Truth Essay Essay How should truth be defined based on the knowledge one would have? There are endless theories that try to answer this question. Unfortunately, every theory has its contest. Would we even know if a theory was the truth? That is not even possible. We could never prove whether a theory was actually truth. It creates a loop. We would have to know what is and isn’t truth to prove what is actually true. Is truth relative, or is it absolute? How would we know? Winkin made a statement about the Dutroux Commission, which was a court case in which a Belgian man named Marc Dutroux was found guilty of murder after he kidnapped, imprisoned and repeatedly raped six girls and murdered four of them, which states â€Å". . . the Commission is based on a sort of presupposition that there exists, not a truth, but the truth. . . † However, as he talked on he stated that he believed that both Officer Lesage, who said he send Judge Doutrewe a file on Dutroux, and that Doutrewe, who denied ever receiving the file, were both telling the truth. He implied that truth is in relation to one person is not necessarily true in relation to another person. What is true depends on who is making the statement. On another hand, the most popular theory of truth is the correspondence theory. The correspondence theory states that truth is a correspondence between a proposal or idea and some fact in the real world. This theory assumes that there actually is a real world whose existence does not depend on our own thought, beliefs and perceptions. It assumes that the real world exists and has always existed whether or not we were around to believe it or not. However, this theory is contested. It can be â€Å"wrongly assumed† that we can determine whether our beliefs correspond to an external realty or just our response to the external world through our senses. Perhaps the problem with this is that we cannot define the fact that the statement is suppose to correspond without using the true statement as proof. However, in tune with the correspondence theory, coherence theory states that a belief is true if it is coherent with other beliefs that we regard as true. However, I personally believe that truth is not defined this way at all. You can get a 3 billion people to believe that the sun is a giant llama wizard and the stars are his minions and it would not make it anymore true and would probably be proven false eventually. This relates to when people thought the earth was flat or that the sun orbited it. It is clear, with the faults in the correspondence and the coherence theory, more possibilities have been suggested. Possibilities such being that a belief is true if it works or is useful, like the pragmatic theory. This â€Å"Pragmatic Theory† holds that there is no actual absolute truth. A statement is true if it is useful to believe. It is only true if it is beneficial to us or necessary to survival, if it passes the test of science. However, the flaw I see in this theory is that the wonder that, what if what is beneficial to the human race is not able to pass the test of science? Why would it need to? If it is useful and we believe it why should it have to pass the test of science? Not to mention that if everyone just suddenly believes it, it doesn’t necessarily make it true all of the sudden. I side with Winkin. He defines that there are many truth depending on whom you are and who is talking. I tend to agree with that. This would mean there just may be an actual and absolute truth but we would never know for sure. This way truth is both relative and absolute. I may believe the relative truth and another may believe that which is absolute. It is also possible that everyone believes a relative truth and the absolute is hidden. It would be impossible to prove what is true and what would not be if we all believed something different to be true. However, that is small scale. There are seven billion people on the planet. Everyone one the whole planet could believe that, bringing the sun back to the spotlight, the earth is currently orbiting the sun. However, we could all believe it and have the science, as we would believe, to back up the theory but it may not be true at all. Truth can be both relative and absolute.

Hemingway’s The Green Hills of Africa CRH Essays -- Green Hills of Af

Hemingway’s The Green Hills of Africa CRH The Green Hills of Africa is Hemingway’s second non-fiction work, set in 1933, following the author and his second wife, Pauline, on a big-game safari in Africa. It was first serialized and then published in 1935. The first run was of 10,500 copies selling at $2.75 a piece. While many smaller critics passed their typical glossy review of Hemingway, those at the height of literary criticism bombarded it. Particularly with respect to what Hemingway claimed the novel was. In the foreword of the novel, Ernest Hemingway writes, â€Å"The writer has attempted to write an absolutely true book to see whether the shape of a country and the pattern of a month’s action can, if truly presented, compete with a work of the imagination.†1 Fittingly the critical response to Hemingway’s second non-fiction work examined the novel in that respect, as well as in its achievement as a free-standing novel. The initial responses to the Green Hills of Africa fall into three categories: poor, indifferent, and promising. Starting with the poor reviews, always Hemingway’s favorites, John Chamberlain of the New York Times calls the novel â€Å"simply an overextended book about hunting†, not the â€Å"profound philosophical experience† that the foreword proposes it is. Further, it is â€Å"not one of Hemingway’s major works.†2 Newsweek says, â€Å"He said he wanted to write a novel and earn enough money to go back to Africa to "learn more about lions" and that is all he did.†3 Perhaps the most biting criticism comes from Edmund Wilson: As soon as Hemingway begins speaking in the first person, he seems to lose his bearings, not merely as a critic of life, but even as a craftsman.... Almost the only thing we learn abou... ...al format. 5. http://www.hemingwaysociety.org/virthem.htm This site provides many useful links to all aspects of Hemingway, including his writing, criticism, and other useful links. 1 Foreword, Ernest Hemingway, Green Hills of Africa 2 http://www.nytimes.com/books/99/07/04/specials/hemingway-green2.html 3 Africa: Book Hemingway Wrote So He Could Rejoin the Lions Newsweek, 6, October 26, 1935, 39-40 4 http://www.theatlantic.com/unbound/flashbks/hemingway.htm 5 pg. 157, Ernest Hemingway: The Critical Reception, Burt Franklin and Co. 1977 6 pp22, 50, The Literary Reputation of Hemingway in Europe, Leteres Modernes, 1965 7 pg. 157, Ernest Hemingway: The Critical Reception, Burt Franklin and Co. 1977 8 pg. 154, Ernest Hemingway: The Critical Reception, Burt Franklin and Co. 1977 9 152, Ernest Hemingway: The Critical Reception, Burt Franklin and Co. 1977

Decision Making and Consumer Essay

What major psychological processes influence consumer responses to the marketing program? * How do consumers make purchasing decisions? * In what ways do consumers stray from a deliberate rational decision process? Contents Introduction4 What influences Consumer behavior? 5 Cultural factors5 Social factors6 Personal factors7 Key psychological processes9 Motivation9 Perception10 Learning11 Emotion12 Memory12 The buying decision process14 Behavioral decision theory & behavioral economics20 Introduction The aim of marketing is to meet and satisfy target customers’ need and want better than competitors. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each and every target consumer. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers-gaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes so the right products are always marketed to the right customers in the right way. So we are going to explore individual consumer buying dynamism. Model of Consumer beha-vior Model of Consumer beha-vior Fig 1. 1 Fig 1. 1 The starting point for understanding consumer behavior is the stimulus-response model shown in figure 1. 1. Marketing and environmental stimuli enter the consumer’s consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions. The marketer’s task is to understand what happens in the consumer’s consciousness between the arrival of the outside marketing stimuli and the ultimate purchase decisions. What influences Consumer behavior? Consumer behavior is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, idea or experiences to satisfy their needs and wants. A Consumer’s buying behavior is influenced by cultural, social, and personal factors. Cultural factors Culture is the fundamental determinant of a person’s wants ;amp; behavior. Each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups and geographic regions. Virtually all human societies exhibit social stratification, most often in the form of social classes, relatively homogeneous and enduring divisions in a society, hierarchically ordered and with members who share similar values, interest and behavior. Social Classes Upper uppers Upper uppers Lower uppers Lower uppers Upper middles Upper middles Middle Middle Working Working Upper lowers Upper lowers Lower lowers Lower lowers Social factors Such as Reference groups, Family and Social roles and statuses affect our buying behavior. Reference groups A person’s references groups are all the groups that have a direct or indirect influence on their behavior * Membership groups * Primary groups * Secondary groups * Aspirational groups * Dissociative groups Groups having a direct influence are called membership groups, some of these are Primary groups with whom the person interacts continuously and informally such as family, friends, neighbors and coworkers. People also belong to Secondary groups such as religious, professional and trade-union, which tend to be more formal and require less continuous interaction. People re also influenced by groups to which they don’t belong. Aspirational groups are those a person hops to join; Dissociative groups are those values or behavior an individual rejects. Marketers must determine how to reach and influence the group’s opinion leaders opinion leaders are often highly confident, socially active. Family There are two families in the buyer’s life: * Family of orienta tion consists of parents and siblings * Family of procreation the person’s spouse and children Rules and status Role consists of the activities a person is expected, each role in turn connotes a status Personal factors Personal characteristic that influence a buyer’s decision include * Age and stage Our taste of food, clothes and recreation is related to our age. Marketers should consider critical life events or transitions like marriage. * Occupation and Economic Circumstances Marketers try to identify the Occupational groups that have above-average interest in their product and services and even tailor product for certain Occupational groups. Both product and brand choices are affected by economic circumstance: 1. Spendable income (level, stability and time pattern) 2. Savings and assets (percentage that is liquid) 3. Debts 4. Borrowing power 5. Attitudes toward spending and saving * Personality and self-concept Personality set of distinguishing human psychological traits that lead to relatively consistent and enduring response to environmental stimuli (buying behavior). Like self-confidence, dominance, autonomy, deference, sociability, defensiveness and adaptability. Brand personality is a specific mix of human traits that we can attribute to a particular brand. 1. Sincerity 2. Excitement 3. Competence 4. Sophistication 5. Ruggedness * Life style and values Life style is a person’s pattern of living in the world as expressed in activities, interests and opinions. The ‘’ whole person ‘’ interacting with his/her environment. Life styles are shaped partly by whether consumers are money constrained (lower-cost product) or time constrained (multi-tasking). Consumer decisions are also influenced by core value the belief systems that underlie attitudes and behavior. Core values go much deeper than attitudes and behavior, people’s choices and desires over the long term. Key psychological processes Four key psychological process: Motivation, Perception, Learning, and Memory Motivation We all have many needs at any given time. Needs are: 1. Biogenic arise from physiological states of tension such as hunger. 2. Psychogenic arise from psychological states of tension such as the need of recognition. Three of the best-known theories of human motivation: Sigmund Freud, Abraham Maslow, and Frederick Herzberg. * Freud’s Theory Behavior is guided by subconscious motivations * Maslow’s Theory Behavior is driven by lowest, unmet need Fig 2. 1 Fig 2. 1 Maslow’s Hierarchy of Needs Maslow’s Hierarchy of Needs * Herzberg’s Theory Behavior is guided by motivating and hygiene factors. It has two implications: 1. Sellers should do their best to avoid dissatisfiers. 2. The seller should identify the major satisfiers or motivators of purchase in the market and then supply them. Perception Perception is the process by which we select, organize and interpret information inputs to create a meaningful picture of the world. Perceptions are more important than reality because perceptions affect consumer’s actual behavior. People emerge with different perceptions of the same object because of three perceptual processes: * Selective attention Selective attention means that marketers must work hard to attract consumer’s notice * People are more likely to notice stimuli that relate to a current need * People are more likely to notice stimuli they anticipate * People are more likely to notice stimuli whose deviations are large in relationship to the normal size of the stimuli * Selective distortion Is the tendency to interpret information in a way that fits our preconceptions. Selective distortion can work to the advantages of marketers with strong brands when consumers distort neutral or ambiguous brand information to make it more positive. Selective retention We are likely to remember good points about a product we like and forget good points about competing products. It explains why marketers need to use repetition. * Subliminal perception Learning ((When we act we learn)) Learning induces changes in our behavior arising from experience. Learning theorists believe learning is produced through the interplay of drive s, stimuli, cues, responses ;amp; reinforcement. Drive is a strong internal stimulus impelling action. Cues are minor stimuli that determine when, where ;amp; how a person response. Discrimination means we have learned to recognize differences in sets of similar stimuli ;amp; can adjust our responses accordingly. Learning theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues ;amp; providing positive reinforcement. Hedonic bias occurs when people have a general tendency to attribute success to themselves ;amp; failure to external causes. Emotion Consumer response is not all cognitive ;amp; rational; much maybe emotional ;amp; invoke different kinds of feelings. A brand or product may make a consumer feel proud, excited, or confident. An ad may create feeling of amusement, disgust, or wonder. Memory * Short term memory (STM) a temporary ;amp; limited repository of information. * Long term memory (LTM) a more permanent, essentially unlimited repository. All the information ;amp; experiences we encounter as we go through life can end up in our long-term memory. Associative network memory model views LTM as a set of nodes ;amp; links. Nodes are stored information connected by links that vary in strength. A spreading process from node to node determine how much we retrieve ;amp; what information we can actually recall in any given situation. In this model, we can think of consumer brand knowledge as a node in memory with a variety of linked associations. The strength of these associations will be important determinant of the info we can recall about the brand. Brand association consist of all brand-related thoughts , feelings , perceptions , images, experiences , beliefs , attitudes ;amp; so on that become linked to the brand node. State farm mental map State farm mental map Fig 2. 2 Fig 2. 2 Memory process Memory is a very constructive process, because we don’t remember info ;amp; events completely ;amp; accurately. Memory encoding describes how ;amp; where info gets in the memory. The strength of the resulting association depends on how much we process the info at encoding ;amp; in what way. Memory retrieval is the way information gets out of memory. 1. The presence of other product info in memory can produce interference effects ;amp; cause us to either overlook or confuse new data. 2. The time between exposure to info ;amp; encoding has been shown generally to produce only gradual decay. 3. Info may be available in memory but not be accessible for recall without the proper retrieval cues or reminders. The buying decision process The five stage model of buying process: 1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post purchase behavior 1. Problem recognition The buying process starts when the buyer recognizes a problem or need triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need by gathering information from a number of consumers. 2. Information search Information sources * Personal: family, friends†¦etc. * Commercial: ads, web sites †¦etc. * Public: mass media †¦. etc. Experiential: handling, examining†¦etc. Search dynamic by gathering information, the consumer learns about competing brands ;amp; their features. Successive Sets in Decision Making: 3. Evaluation of alternatives * Some basic concepts will help us understand consumer evaluation process: First, the consumer is trying to satisfy a need. Second, the consumer is looking for a certain benefits from the product solution. Third, the consumer sees each product as a bundle of attributes with varying abilities to deliver the benefits. Belief is a descriptive thought that a person holds about something. Attitudes a person’s enduring favorable or unfavorable evaluations, emotional feelings, ;amp; action tendencies toward some object or ideas. Attitudes put us into a frame of mind: liking or disliking an object, moving toward or away from it. Expectancy-value model The consumer arrives at attitudes toward various brands through an attribute evaluation procedure, developing a set of beliefs about where each brand stands on each attribute. The expectancy-value model of attitude formation posits that consumers evaluate products ;amp; services by combining their brand beliefs according to importance. . Purchase decision In executing a purchase intention the consumer may make up to 5 sub decisions: Brand, Dealer, Quantity, Timing, and payment method. It is a Step between Alternative Evaluation and Purchase. Non-Compensatory Models of Choice: Conjunctive heuristic: the consumer set a min acceptable cutoff level for each attribute ;amp; chooses the first alternative that meets the min standard for all attribute. Lexicographic heuristic: the consumer chooses the best brand on the basis of its perceived most important attribute. Elimination-by-aspects heuristic: the consumer compare brands on an attribute selected probabistically ;amp; eliminates brands that don’t meet min acceptable cutoffs. Intervening factors Steps purchase intention between and Purchas: Steps between Alternative Evaluation and Purchase Steps between Alternative Evaluation and Purchase Fig 3. 1 Fig 3. 1 Attitudes of others Depends on 2 things: 1. The intensity of the other person’s negative attitude toward our preferred alternative. 2. Our motivation to comply with the other person’s wishes. Unanticipated situational factors may erupt to change the purchase intention (Perceived Risk): 1. Functional risk: the product doesn’t perform to expectations. 2. Physical risk: the product poses a threat to physical well-being or health of the user or others 3. Financial risk: the product isn’t worth the price paid. 4. Social risk: the product results in embarrassment in front of others. 5. Psychological risk: the product affects the mental well-being of the other user. 6. Time risk: the failure of the product results in an opportunity cost of finding another satisfactory product. 5. Post purchase behavior Marketer must monitor post purchase satisfaction, actions, uses ;amp; disposal. Post purchase satisfaction Satisfaction is a function of closeness between expectations ;amp; the product’s perceived performance. If performance falls of expectations the consumer is disappointed; if it meets expectations the consumer is satisfied; if it exceeds expectations, the consumer is delighted. Post purchase actions Satisfied consumer is more likely to purchase the product again ;amp; will also tend to say good things about the brand to others. Dissatisfied consumer may abandon or return the product. Private actions include deciding to stop buying the product (exit option) or warning friends (voice option). Post purchase uses ;amp; disposal Marketers should also monitor how buyers use ;amp; dispose of the product. Fig 3. 2 Fig 3. 2 How buyers use ;amp; dispose of the product How buyers use ;amp; dispose of the product Moderating effects on consumer decision making The manner or path by which a consumer moves through the decision-making stages depends on several factors including the level of involvement ;amp; extent of variety seeking. * Low-Involvement Decision Making Petty ;amp; cacippo’s elaboration an influential model of attitude formation ;amp; change, describe how consumers make evaluation in both low ;amp; high involvement circumstances. Central route in which attitude or change stimulates much thought ;amp; is based on consumer’s diligent, rational consideration of the most important product information. Peripheral route in which attitude formation or change provokes much less thought ;amp; results from the consumer’s association of a brand with either positive or negative peripheral cues. Marketers use 4 techniques to try to covert low involvement product into one of higher involvement: 1. They can link the product to an engaging issue. 2. They can link the product to a personal situation. 3. They might design advertising to trigger strong emotions related to personal values. 4. They might add an important feature. * Variety-seeking buying behavior Here consumers often do a lot of brand switching. Brand switching occurs for the sake of variety rather than dissatisfaction. The market leader will try to encourage habitual buying behavior by dominating the self-space with a variety of related but different product versions, avoiding out-of-stock conditions, & sponsoring frequent reminder advertising. Behavioral decision theory & behavioral economics Behavioral decision theory (BDT) has identified many situations in which consumers make seemingly irrational choices. 1. Decision heuristics. 2. Framing. 3. Mental accounting. * Decision heuristics 1. Availability heuristic consumers base their predictions on the quickness & ease with which a particular example of an outcomes comes to mind. 2. Representative heuristic consumers base their predictions on how representative or similar the outcomes are to other examples.

McCarty v. Pheasant Run , Inc.

Summary of CaseMrs. Dula McCarty brought suit against Pheasant Run Inc. for negligence. In 1981, Mrs. McCarty was attacked by a man in her hotel room, beaten and threatened of rape. Mrs. McCarty ultimately fought off her attacker and he fled. The attacker was never identified nor brought to justice. Although Mrs. McCarty did not sustain serious physical injuries, she claimed the incident caused prolonged emotional distress which led to an early retirement. An investigation revealed that a sliding glass door, which was concealed behind curtains, was manipulated and enabled the attacker to gain entry into her hotel room. Mrs. McCarty made multiple claims of negligence against Pheasant Run Inc., including that they should have had better locking devices on the sliding door; more security personnel; the walkway to her sliding door inaccessible from the ground level; better over all procedures for dealing with non guests; posting signs telling guests to keep their doors locked at all time s. Ultimately, the court did not see it Mrs. McCarty’s way. McCarty argued the judge should have granted her motion for judgment notwithstanding the jury’s verdict for the defendant.McCarty did not request the directed verdict on the issue of Pheasant Runs negligence which is a prerequisite to judgment n.o.v. Many accidents are neither the injurer nor the victims fault and therefore there is no liability. The judge advised Mrs. McCarty that the case was not as one sided as she believed it to be. Additionally, following a jury’s verdict, a judge cannot substitute its judgment when the judgment was reasonable (2). Mrs. McCarty did a poor job in proving that Pheasant Run could have prevented her attack with her advised precautions.Mrs. McCarty did not provide information of what it would cost Pheasant Run to equip the hotel rooms with improved locking systems and whether the system would have been impenetrable. She also failed to advise the jury on the additional s ecurity forces she claimed would have made a difference. In regards to the Mrs. McCarty’s sliding door, it was equipped with a lock and an additional safety chain. The safety chain was fastened but the lock was not used. This case  had evidence of negligence but none of strict liability. There were reasonable precautions in place. Elements of Intentional TortTort law enables citizens to seek reimbursement for loss and or suffering from conduct that would be deemed dangerous or unreasonable of others (3). Tort law is non criminal and is dealt with in our civil judicial system. The categories of Tort Law include intentional tort, negligence and strict liability.An intentional tort case is proved by the plaintiff showing that the defendant intentionally injured him/her (1). In a negligence case, the plaintiff shows that the defendant did not act carefully as the law requires and therefore should be liable for any damages to the plaintiff (1). The strict liability cases occur w hen a plaintiff suffers damages even though the defendant acted carefully and with no intent of harm being done to them (1).During a trial the plaintiff will attempt to prove their case by the presentation of evidence to the trier of fact. The evidence usually includes testimony of persons involved; witnesses as well as physical things such as pictures, documentation/records, recordings etc†¦ How a Defense is TriggeredA common defense is that there was a superseding intervening cause which was the cause of the injury to the plaintiff. The plaintiff must then prove that the injury was a result of the tort committed by the defendant and not due to the progression of the prior cause. Another defense, regarding breach of duty, is that a plaintiff must show they have damage that is legally recognized. The plaintiff cannot claim they have suffered but cannot show damages.Proximate cause refers to the plaintiff being able to show that the damage and or injuries they sustained were a r esult of the tort they are suing for. An example would be the plaintiff’s nose was broke as a result of the defendant flailing his elbow’s amongst the crowd. Features in a Negligence ComplaintScenarios where people are injured as a result of an accident occur more frequently than those where people are injured due to malicious behavior. As a result, the law recognizes a duty to conform to a certain standard of conduct for the protection of others against unreasonable risk of harm. If there is a failure to conform which results in an injury, damage or loss, the injured party has a cause of action for negligence. Additionally, a court will utilize several ways to formulate the negligence standard.One of the more famous is the â€Å"Hand Formula† which determines whether the burden of precaution is less than the magnitude of the accident, if it occurs, multiplied by the probability of occurrence. In a negligence case, there are four elements that must be researched for a plaintiff to recover damages.These elements include: 1) did a defendant owe the plaintiff a duty to act in a certain way 2) did the defendant breach the duty by failing to act as well as the duty required 3) did the defendants conduct cause some harm 4) did the defendants conduct harm the plaintiff (1). If any of these elements are found to not be true then no cause of action in negligence is recognized. It is important to note that it is the responsibility of the plaintiff to prove that the defendant was negligent. There are some differences between negligence and other torts. When establishing negligence, the defendant has a â€Å"reasonable person† standard he/she must abide by.Compared to strict liability, a person has the absolute duty to make safe that which is the subject of the lawsuit (3). Negligence per se is another tort which differs from negligence. Regarding negligence per se, an act performed is shown to be in violation of state law or city ordinance. Ma lpractice is a form of negligence which takes form in a different field. It is coined â€Å"professional negligence† (3). A person is required to act as would a reasonably skilled, prudent, competent, and experienced member of their profession.

Free Essays on AA

The meeting I attended was in Seattle it was an AA, open meeting, non-smoking and they labeled it as a discussion meeting. It took me a while to find a meeting that was non-smoking; can’t stand the smell of smoke. I didn’t know what to expect from the meeting. I remember going with my mom when I was younger but I don’t remember too much about the actual meeting. This meeting however was sort of a wake up call so to speak. I don’t do any drugs nor do I drink but I was still nervous going into the meeting. When I walked into the meeting room, the room was full of chairs and refreshments such as juice and coffee; they even had some crackers and cookies for the participants. There were a lot of people that just seemed like they were out of it. It actually looked like1/2 of the people needed a drink. I got the impression that some of them seemed to not want to be there. When they started going around the room and introducing themselves and telling complete strangers their problems it really hit me. I just told myself that I am lucky to be in the position I am in. I feel so grateful to have my life going in a direction that I want it to. I felt really bad for some of the people, here they are drinking themselves to death and nothing seems to faze them. This one guy stood up and said that even though he is on probation he still can’t stop â€Å"boozeing it up.† I have a good heart but when that guy said that he was disregarding his probation I couldn’t help but to have some disrespect for him. I don’t care what people say if you are disciplined enough you can quit anything. My dad smoked for over 20 years and one day he just quit. He hasn’t smoked for over 20 years. This guy had no discipline, he was a walking wreak. When he was talking, he was looking towards the ground the whole time; you could tell that he was disappointed in himself. Attending this meeting was one of the hardest things I have ... Free Essays on AA Free Essays on AA The meeting I attended was in Seattle it was an AA, open meeting, non-smoking and they labeled it as a discussion meeting. It took me a while to find a meeting that was non-smoking; can’t stand the smell of smoke. I didn’t know what to expect from the meeting. I remember going with my mom when I was younger but I don’t remember too much about the actual meeting. This meeting however was sort of a wake up call so to speak. I don’t do any drugs nor do I drink but I was still nervous going into the meeting. When I walked into the meeting room, the room was full of chairs and refreshments such as juice and coffee; they even had some crackers and cookies for the participants. There were a lot of people that just seemed like they were out of it. It actually looked like1/2 of the people needed a drink. I got the impression that some of them seemed to not want to be there. When they started going around the room and introducing themselves and telling complete strangers their problems it really hit me. I just told myself that I am lucky to be in the position I am in. I feel so grateful to have my life going in a direction that I want it to. I felt really bad for some of the people, here they are drinking themselves to death and nothing seems to faze them. This one guy stood up and said that even though he is on probation he still can’t stop â€Å"boozeing it up.† I have a good heart but when that guy said that he was disregarding his probation I couldn’t help bu t to have some disrespect for him. I don’t care what people say if you are disciplined enough you can quit anything. My dad smoked for over 20 years and one day he just quit. He hasn’t smoked for over 20 years. This guy had no discipline, he was a walking wreak. When he was talking, he was looking towards the ground the whole time; you could tell that he was disappointed in himself. Attending this meeting was one of the hardest things I have ... Free Essays on AA Today’s society has been corrupted by the constant abuse of drugs and alcohol. Alcohol alone is responsible for over nine hundred thousand deaths, on average, per year. Most people don’t even look at alcohol as a drug. In fact alcohol is a very dangerous drug in the world. The main reason that it is so dangerous is because there are so many people that abuse it. Alcohol is not only legal, but is also one of the most abused drugs in the world. People from various cultures perceive drinking in different contexts, and huge amounts of alcohol are consumed annually around the world. Alcohol is usually consumed orally and it distributes itself fast and evenly through body water, and it easily trespasses the blood-brain barrier and the placental barrier. Even at low levels, alcohol disrupts performance and interferes with complex activities. It generally causes feelings of happiness and reduces the ability of aversive events to control behavior. High doses cause loud, energetic behavior, and even higher doses cause loss of consciousness and death. Tolerance to alcohol develops after regular and large amounts of consumption. It also creates physical dependence and serious withdrawal symptoms that can cause death if left untreated. The reason people abuse it so is because the society looks at alcohol as a normal part of life, the society promotes drinking, and when people want it they can have it. We just have to run down the street to the local supermarket and buy whatever type of alcohol that appeals to us. The number of alcoholics has risen drastically over the decades. In the 1970’s America started to recognize the growing problem of alcoholism. Organizations were formed to help the people that wanted help. The different organizations and groups eventually lead to the formation of a group called Alcoholics Anonymous (AA). Which has become the best treatment for people that have the disease of Alcoholism. AA is the m...

Free Essays on Gladiator

The promotional tag-lines succinctly sketch the plotline and its major movements: "the general who became a slave, the slave who became a gladiator, the gladiator who defied an emperor", "a hero will rise" and "in this life or the next, I will have my vengeance". The Quicktime trailer at the official Gladiator website promises a tougher, pacier and bloodier version of the classic sword-and-sandals epic movie - Quo Vadis with cutting-edge SFX. And these first impressions are not wrong; Gladiator does indeed employ many of the conventions of the Hollywood epic genre. The plot revolves around a decadent, scheming villain (Commodus, played by Joaquin Phoenix) and a rugged, defiant hero (Maximus, played by Russell Crowe). The cinematography is spectacular, there is a cast of thousands (albeit mostly computer-generated), a vision of ancient Rome sliding into decline, tumultuous, shattering battle-scenes, political intrigue, an array of debaucheries ranging from patricide to incest, and the foregrounded savagery of the gladiatorial arena. Like other epics, Gladiator works through "a series of spectacular moments" that can be "traced back to the equestrian shows and circus spectacles which toured Europe and the United States at the turn of the nineteenth century" (Wyke, 1999: website). All the usual ingredients are present, only better constructed; CGI gives the film's reconstruction of ancient Rome visual depth and apparent authenticity; the chariot scenes in the Coliseum are a dazzling rupture of spinning wheels, blades and broken bodies that make the famous chariot race in Ben Hur (1959) seem pedestrian in comparison. Gladiator does everything that Hollywood epics are supposed to do, only Gladiator does it much better. But, for all that it draws upon the visual and thematic lexicon established by its generic precursors, the film's deployment of these conventions is skewed and unsettling. The mood is different; the familiar elements of epic c... Free Essays on Gladiator Free Essays on Gladiator The promotional tag-lines succinctly sketch the plotline and its major movements: "the general who became a slave, the slave who became a gladiator, the gladiator who defied an emperor", "a hero will rise" and "in this life or the next, I will have my vengeance". The Quicktime trailer at the official Gladiator website promises a tougher, pacier and bloodier version of the classic sword-and-sandals epic movie - Quo Vadis with cutting-edge SFX. And these first impressions are not wrong; Gladiator does indeed employ many of the conventions of the Hollywood epic genre. The plot revolves around a decadent, scheming villain (Commodus, played by Joaquin Phoenix) and a rugged, defiant hero (Maximus, played by Russell Crowe). The cinematography is spectacular, there is a cast of thousands (albeit mostly computer-generated), a vision of ancient Rome sliding into decline, tumultuous, shattering battle-scenes, political intrigue, an array of debaucheries ranging from patricide to incest, and the foregrounded savagery of the gladiatorial arena. Like other epics, Gladiator works through "a series of spectacular moments" that can be "traced back to the equestrian shows and circus spectacles which toured Europe and the United States at the turn of the nineteenth century" (Wyke, 1999: website). All the usual ingredients are present, only better constructed; CGI gives the film's reconstruction of ancient Rome visual depth and apparent authenticity; the chariot scenes in the Coliseum are a dazzling rupture of spinning wheels, blades and broken bodies that make the famous chariot race in Ben Hur (1959) seem pedestrian in comparison. Gladiator does everything that Hollywood epics are supposed to do, only Gladiator does it much better. But, for all that it draws upon the visual and thematic lexicon established by its generic precursors, the film's deployment of these conventions is skewed and unsettling. The mood is different; the familiar elements of epic c...

International business Literature review Example | Topics and Well Written Essays - 5000 words

International business - Literature review Example These capabilities have changed the potentials open to the multinational firm in the strategic management of its businesses. This review of literature explores the implications of international business strategy within the context of Nokia Corporation, a multinational corporation which has seen phenomenal growth but an almost rapid decline in the last decade. Its business is situated in the digital mobile telecommunications industry, which is characterized by rapid technological innovation and intense international competition. Inquiry into the interplay of environmental changes and the corresponding positioning of the multinational corporation against its competitors may yield new insights into the strategic management of international businesses not encountered in localized businesses. 2. International Business Strategy To better understand the implications of the published reports and literature on Nokia’s global strategy and its local strategy in China, a brief survey of t he existing theoretical discussion on international business strategy is warranted. ... The word international which encompasses these concepts pertains to activities that cross the borders between nation-states; nation-states here is a combination of nation qualified by its country-level economic and sociocultural variables, and state which refers to the political attributes such as national sovereignty and national laws (p. 55). Given this starting point, international management is taken to mean â€Å"the process of planning, organizing, directing and controlling the organization, which individuals (managers) use to achieve an organization’s goals, when the organization is involved in cross-border activities or functions outside its nation-state† (Eden, et al., 2011, p. 56). Likewise, international business may be defined as â€Å"business that crosses national borders, that is, it includes the comparative study of business as an organizational form in different countries, cross-border activities of businesses, and interactions of business with the int ernational environment† (Eden, et al., 2011, p. 58). International business may be differentiated from international management in the sense that international business refers to organizations pursuing a specified goal through a cross-border undertaking for profit, while international management is the process of stewardship over an organization involved in cross-border activities, whether for profit or not, for as long as the goals are met. Finally, international strategy is the field of management that deals with â€Å"the major intended and emergent initiatives, including cross-border initiatives, taken by general managers on behalf of owners, involving utilization of domestic and/or foreign resources to enhance the performance of firms in the international environment† (Nag, et al., 2007,

What Survives after death Essay Example | Topics and Well Written Essays - 1000 words

What Survives after death - Essay Example Skeptics argue that consciousness is merely a fabrication of the brain, and near-death experiences (NDEs) are fantasies created by the brain. Believers, in contrast, insist that there is survival after death. Many researchers have explained this idea that survival after death exists in a non-physical state where our souls take over and continues as the human body and the brain are not the sole determinants of our existence that is, we have a conscience; nonetheless, others believe that once we die we cease to exist as there is nothing past the material realm. Apparently, for the Catholic Church, the notion of life after death is embedded within the innermost part of the core teaching of the Church. There is the belief that the deeds here on earth will largely determine fate in the afterlife. For instance, if the person had been faithful and was a good person in his lifetime, there is a greater chance that he will be adjudged worthy of entering heaven and be reunited with God. Neverth eless, this is only one of the countless interpretations and conjectures about what happens to a person when he dies. The Soul and the After Life A critical and almost universal element in the different perspectives of life after death is the existence of the soul. This is the bedrock of all beliefs that rationalize transcendence as opposed to complete and utter cessation of life. Simply put, the soul is considered part of the human essence. In Catholicism, the soul animates the material body and is key to understanding man’s capability for reasoning and morality. Aside from the fact that the soul is an indispensable component of human existence in Christian belief, it also underpins most themes of natural law, which holds that there is the existence of rational order in human nature that is independent of human will and is articulated as laws and moral imperatives. The soul, hence, is not just a figment of someone’s imagination or a myth perpetuated by religion. It is related to the concept of conscience, which sets human apart from all animals. Most people, even atheists, believe in the soul and the rational explanation for its existence (Theos 10). Therefore, regardless of what happens to it after death, there is the recognition that when the material body expires, the soul â€Å"lives on†. Finding Answers in Near Death Experiences There are also credible empirical evidences that can attest and confirm the existence of after life. Several case studies in Weiss works demonstrate some of these. Consider for instance, an account regarding multiple lives wherein the soul has lived in at least eighty-six physical states (Weiss, 1988, 28). There is also the all too familiar near death experience, which gave a glimpse of what must be the soul’s perspective. Weiss included one account in her work: â€Å"A conscious part of her would leave the body around the moment of death, floating above and 'then being drawn to a wonderful, energizin g light. She would then wait for someone to come and help her. The soul automatically passed on. Embalming, burial rituals, or any other procedure after death had nothing to do with it. It was automatic, no preparation necessary, like walking through a just-opened door†(24). Eben Alexander provided another case of near death experience. What made his account interesting was the fact that he was a neurosurgeon and he only believed on the tangible evidence and what science could explain. He suffered a rare illness, which left in coma for seven days (7). In this period he was considered brain dead and the experience qualified as a near death experience when he eventually woke up. In order to tell his tale, he studied and collected